Inspiration and external output are super necessary for us to keep nurturing creative notions like we do. Do we copy from others? No, we always come to our own interpretation but without art, music and other people, our brilliant ideas would probably stop being produced. There is where our creativity begins.

Our agency doesn't work according to goals or higher purposes. But we have ambitions, and many of them. And the most important one is just to have fun with each other, in the office and while working with our projects. We're 100 % sure that our amusing way of working is reflected in the results for our customers. But doesn't one need to be bored once in awhile? Absolutely not, that's the dumbest thing we've ever heard.

Every product, brand or person has something special to tell. The challenge is to find the pieces that make the story extraordinary. We love looking for and finding, that little something that makes others startle. While some are content users, we're content creators.

We believe communication and branding are all about balancing the big picture and it’s specific details. Following an overall strategy is essential to keeping a clear message, but being flexible with details is also vital to keep the message qualitative and unique. Don't ever stick to the plan. A plan is to be used as a compass where the details should be adjusted to each situation to get it perfect.